2023 Fall > GRAD > mbamkt > mbamkt 672
Services Marketing
Course #: mbamkt 672
Description:
This course examines what differentiates services marketing from the marketing of products. Special attention is given to the unusually intricate coordination of planning and interaction that the marketing of services requires among the traditional management functions of marketing, operations, human resources, and finance.
Pre Requisites:
Pre-req = MBAMKT 670 and Graduate degree student in Management
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 13697 | - |
Kunz,Werner Hermann | On-line course | |
|
Session:
Spec Prg1
Class Dates:
09/05/2023 - 12/13/2023
Capacity:
35
Enrolled:
22
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MBAMKT 670 and Graduate degree student in Management
Course Attributes:
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